Taking into account the pan-Indian character of Ayurvedic practice as well as the increasing domestic demand, AVS has expanded the reach of its services and products to the Northern, Western, Eastern and Central regions of the Country.

 It was in 2010 that AVS set up the conventional Three-Tier model for exclusively marketing its new-generation formulations coming out from its Nanjangud Factory. AVS has now formally entered the vast segments of Ayurvedic patrons in seven states of India, by adapting this model. An effective system of Marketing is in position and increasing numbers of Ayurvedic practitioners of the region have started prescribing both the classical and the new-generation medicines coming out of the three GMP Factories of AVS. This is benefiting a large segment of the patient community of the area. There are plans to expand the reach of Kottakkal medicines to other States as well.