four-armed Viswambhara is conceived as an
incarnation of Lord Vishnu with the divine
conch, discus, mace and lotus in the four
arms. Ever since installation, strict rituals
appropriate to the sanctity and stature of
the Temple are conducted rigorously. P.S.
Varier also started an annual festival of
the Temple in 1934. This seven-day annual
festival has become famous for its pomp and
cultural importance. Even now the annual festival
is a cherished occasion for the aficionados
of high culture to come to Kottakkal. All
time greats among Kathakali artists and Musicians
have been performing during the seven-day
festivities at the Viswambhara Temple.